BYUSA Brand

1. Why is it important to have consistent branding in BYUSA?


Consistency is always a prerequisite of success. It reduces the confusion that may arise if we are constantly changing our look. Consistency also shows that we are confident with how we are portrayed through our branding that we don't constantly have to change it. 


2. 2 things learned from the Marketing Style Guide


-I didn't realize how many resources and places to advertise we have on campus. I know that I constantly see the BYU Brand around different places on campus but there are more than I possibly could imagine. I definitely have overlooked the technology and digital resources that are available in the Wilk and other buildings that are also helpful to our advertising. 


-I find the 5 steps of brainstorming interesting, funny, and very useful. 
1. Define the Problem
2. Gather the Information
3. Search for the Idea
4. Forget About It (haha)
5. Put the Idea into Action